The lifetime value calculator can help you understand and planwhether you should spend money on user acquisition, and if sohow much you should invest in paid user acquisition for your appor game business. Providing the key factors to consider,it also helps inform the decision by predicting the LTV you'll seefrom acquired users and therefore what spend is sensible toachieve this return.
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Download the LTV calculator to find out about your app or gameLTV, and opt in to hearing from a Google Ads expert on the appmarketing team to get help in determining the best values to usein the calculator.
Note: The LTV calculator is a guideto assist in making decisions about paid user acquisitionand the model makes various assumptions which aren't guaranteedor confirmed in order to do so;including: impact of investment, CPI, organic spin-offs, payerrate, engagement rate, and portfolio effect.Additionally, estimates of buyer rate, ARPPU,and advertising revenue per user will need to be setbased on your app's data. Comic book downloader for android phone. Videoder app apk free download for android.
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This creates a copy of the LTV calculator in your Google Drive (requires aGoogle Account).
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